Sunday 19 October 2008

Sony- Globalisation task. . .


Sony Corporation is a multinational conglomorate corporation.
  • Head quartered in Minato Tokeyo, Japan, and one of the world's larges media conglomerates
  • Revenue exceeding US$88.7 billion (as of 2008).
  • Sony is one of the leading manufacturers of
    • electronics.
    • video
    • communications
    • video game consoles
    • And information technology products for the consumer and professional markets.

      Its name is derived from Sonus the Greek goddess of sound.
Sony have five operating segments:
  1. Sony pictures entertainment

    • Sony Pictures Entertainment is a leading creator and distributor of entertainment products, services and technology. Our global operations encompass motion picture production and distribution, television programming and syndication, home video acquisitions and distribution, operation of studio facilities, development of new entertainment technologies and distribution of filmed entertainment in over 67 countries.
    • Channels. FilmFlex · Sony Entertainment Television Asia · Sony PicturesSony. © 2008 Sony Pictures Digital Inc. International ·
  2. Sony computer entertainment
    • specializing in a variety of areas in the video game industry, mostly in video game consoles.
  3. Sony music entertainment
    • Is a major global rec controlled by the Sony corporations of America being one of the big four record companies.

  4. Sony Ericsson's
    • Sony Ericsson's Mobile Communications is a global provider of mobile multimedia devices, including feature-rich phones, accessories and PC cards. Sony Ericsson's Mobile Communications was established in 2001 by telecommunications leader Ericsson's and consumer electronics powerhouse Sony Corporation. Global management is based in London, and R&D is in Sweden, UK, France, Netherlands, India, Japan, China and the US.

  5. Sony financial holding
    • Is a holding company for Sony's financial services business. It owns and oversees the operation of Sony life insurance, Sony Assurance, Sony banks and others. Headquartered in Tokyo, Japan.

  • As a semiconductor maker, Sony is among the World wide top 20 semiconductor sales leaders.
Here is the list of some of the products owned by Sony:
  • TV and projectors
  • VAIO and computing
  • Digital cameras, photo frames and printer
  • Camcorders
  • DVD and Blu-ray Disc™
  • Home Theatre and hi fi
  • Mp3 players and portable audio
  • In car and GPS
  • Accessories and headphones
  • Reader eBook Recording media and batteries
  • Sony Ericsson
  • Sony PlayStation

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